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About Us

About Us

Why choose Instant Brands?

From the simplicity of Instant Pot, to the strength of Corelle, or the speed of an Instant Vortex, you can make life easier at home with Instant Brands.

Founded by Robert Wang in 2009, Instant brands started in the US before launching in the UK in 2015.

Instant Brands unveils inaugural Sustainable Development Report, commits to be carbon neutral by 2040.

We believe it is our responsibility to protect the planet and improve the lives of those around us. We have implemented our Vision 20/25 sustainable development plan, which is in line with the United Nations’ Sustainable Development Goals. We are dedicated to preserving the planet, supporting communities and individuals, and fostering prosperity, all with the upmost integrity.

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